LOREAL HAIR COLOR EXCELLENCE CREME 7.1
L’Oreal Paris Excellence Creme Permanent Hair Color – 7.1 Ash Blonde
This professional-grade permanent coloration system is engineered with a Triple Care routine to provide 100% gray coverage while reinforcing the hair fiber. The 7.1 Ash Blonde shade is specifically formulated with cool, neutralizing pigments to deliver a sophisticated, natural blonde result that eliminates unwanted brassy or orange undertones.
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Product Information
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Category: Permanent Hair Color / Hair Care
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Problem it solves: Effectively covers persistent gray hair while neutralizing warm, reddish, or golden undertones for a refined, cool-toned finish.
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Key benefits:
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Supports the hair’s structural integrity during the coloring process with a Pro-Keratin infused formula.
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Helps to protect and smooth the hair fiber through a Ceramide-enriched conditioning system.
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Contributes to a balanced scalp environment with the included pH-balanced post-color shampoo.
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Provides long-lasting color intensity that remains vibrant and resistant to fading over time.
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Key Features: Triple Care technology (Pro-Keratin, Ceramide, and Ionene G); cool ash reflects; non-drip crème consistency; includes specialized post-color care.
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How to use: Conduct a patch test 48 hours before use. Apply the protective treatment to dry hair, mix the colorant and developer, and apply to roots and lengths. Leave for the recommended duration, then rinse with the included pH shampoo and finish with the nourishing mask.
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Target audience: Individuals seeking a natural-looking, medium blonde with cool tones and professional-standard fiber protection.
Detailed Description
L’Oreal Excellence Creme 7.1 is developed with a focus on both pigment precision and fiber preservation. The 7.1 shade designation identifies a medium blonde base infused with a primary ash reflect, which is scientifically calibrated to counteract the warm pigments often revealed during the coloring process. By utilizing a protective pre-color treatment, the system ensures the hair is stabilized and prepared for uniform pigment absorption from root to tip.
The formulation includes Ionene G and Ceramides to seal the hair cuticle after the color molecules are deposited, resulting in a smooth surface that reflects light with exceptional clarity. The inclusion of a pH-balanced shampoo ensures that the scalp is gently cleansed of chemical residues while helping to lock in the cool ash reflects. This comprehensive three-step routine ensures that the hair does not just change color, but feels strengthened, softer, and visibly replenished with a salon-quality finish.
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