LOREAL ELVIVE MASK PURPLE COLOR PROTECT 150ML

Description

Product Overview

L’Oréal Elvive Color Protect Anti-Brassiness Purple Mask is a highly concentrated, intensive treatment designed specifically for blonde, bleached, highlighted, or silver hair. As a more powerful alternative to a standard purple conditioner, this mask uses professional-grade violet pigments to neutralize stubborn yellow and orange undertones while deeply nourishing the hair fiber.

Product Information

• Product Name: L’Oréal Elvive Color Protect Anti-Brassiness Purple Mask

• Category: Intensive Toning Hair Mask

• Problem it solves: Corrects “brassiness”—the unwanted warm, yellow, or copper tones that develop in lightened hair over time—while repairing damage caused by chemical processing.

   

• Key benefits:

  • Supports instant neutralization of yellow and orange tones.

  • Contributes to a brighter, cooler blonde or more vibrant silver/grey.

  • Helps to deeply nourish and condition hair that has been weakened by bleach or dye.

  • Supports color longevity by keeping the tone looking fresh and “salon-cool.”

  • Contributes to a smooth, silky texture and improved manageability.

     

• Ingredients or features: Enriched with Purple Pigments (Violet Dyes), which sit opposite yellow on the color wheel to cancel out warmth. The formula also contains a UV Filter to help protect the color from fading due to sun exposure.

   

• How to use:

  1. Use once a week after washing with Elvive Purple Shampoo.

  2. Apply to damp, towel-dried hair.

  3. For Blonds: Leave on for 5 minutes.

  4. For Silver/Grey Hair: Leave on for only 1 minute to avoid over-toning.

  5. Rinse thoroughly until the water runs clear.

• Target audience: Those with blonde, platinum, silver, or highlighted hair looking for a professional-strength toning result at home.

• Requirements: 150ml tub. Important: Wear gloves to prevent temporary staining of hands, and avoid contact with clothing/porous bathroom surfaces.

Long Description

The Elvive Purple Mask is the “intensive care” step in the Color Protect range. While purple shampoos are great for maintenance, this mask is designed for those moments when your hair starts to look “rusty” or dull. Because bleached hair is naturally more porous, it absorbs pigment more readily; the mask’s rich, creamy texture ensures those violet pigments are distributed evenly, preventing the patchy results sometimes seen with thinner liquids.

Beyond the color correction, this mask acts as a deep conditioner. Bleaching and highlighting strip the hair of its natural lipids, leaving it prone to frizz and breakage. The mask’s formula is loaded with conditioning agents that “fill in” the damaged gaps of the hair cuticle, restoring a healthy shine and bounce. The result is hair that not only looks like you just stepped out of a salon in terms of color but also feels strengthened and revitalized.